Crowdfunding’s Potential in Startups

Alka Singh
1 min readJan 24, 2020

Crowdfunding is not new; it is a refined model of cooperatives or microfinancing and executed through internet platforms like social media channels. Donations and reward systems are a few different forms to support crowdfunding.

Crowdfunding proved itself a boon for startups. It not just helps startups and small businesses afloat but also enables them to generate potential customers as a great asset.

Crowdfunding helps entrepreneurs acquire much-needed lifeblood for their business.

Entrepreneurs, if answer strategically in crowdfunding campaigns on “why they do it, instead what they do,” they can draw the readers or investors towards their breakthrough business idea.

Besides the direct financial impact, crowdfunding has made many indirect positive impacts on a startup/business, including:

1. A strong feedback system
2. Support of like-minded people/loyal customers
3. Free Media exposure
4. Mouth-to-word marketing

So, give wings to your dream of entrepreneurship with crowdfunding.

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Alka Singh

Technical Writer & Content Strategist | Active Since 2011 | Worked at OnGraph | Working On writingtrick.com |